The Virtual Reality platform has been tested on two fully functioning VR walk troughs of new client home schemes as well as completed extensive user testing and feedback. One of the tests was part of the marketing campaign for a fourth-coming high-end residential housing development – Rokeby Park in Lucan Village, West Dublin. Working with a local environment artist, they created a virtual reality walkthrough of one of the properties letting potential purchasers experience a more lifelike view of the properties in the development than could be offered by simple floor plans or small scale models.
Adrian McInerney, general manager – Samsung Business Ireland, Samsung Ireland commented: “Buying a new home is one of the biggest purchases you will ever make so we’re really excited to be able to bring this to life for people who are hoping to buy a property off plan. We are already working with a number of companies in other regions and industries to create similar user experiences. For example, Audi used the Gear VR headset to create the first digital car showroom and offer customers the ability to test drive new cars.